Why is this important?
Our cultures define our beliefs and values. Understanding this is essential to effective, positive interaction with those from other cultures, avoiding the projection or imposition of values and ensuring the acceptance of diversity in hopes, fears, allegiances and a wide range of other factors.
OK, so your culture is the pulse of your business, its heartbeat. If you are running a sales floor, you need to be in tune with the rhythm and pace of your workforce. New employees coming in need to see and feel this rhythm. Moreover, in any team environment you will have complementary personality types from leaders to extroverts to specialists and they too need to be tasked to work in the right way to get the most out of them.
So how can you do that if you cannot pinpoint exactly what your culture looks like?