Take control of your employer branding
Does your business have an active and engaging online presence? Thanks to the dominance of social media, we expect to be able to find out more about the brands we interact with. This requires active management, ensuring that your business has a visible presence that lets potential candidates know just how great it is to work for you.
Where social media may have initially been seen as an additional means by which to vet potential candidates, the tables have now been turned. The best candidates will research potential employers fairly thoroughly before engaging.
So what does this mean?
Encourage your staff to air their - hopefully positive - opinions. This is particularly important if you need to counter any negativity. If disgruntled ex-employees have been lying on LinkedIn or fretting on Facebook, make sure that there are positive reviews to present a balanced picture.
No-one expects utopia and the same 80/20 rule applies to employer reviews as it does to any other review: people are far more inclined to hit the keyboard when they are incensed. Smart candidates know this. But do make your employer branding shine across your social channels insofar as you can.