Already, the older members of the Millennial generation are approaching 40 and are well into their careers. Gen Z is now the target for employers who are looking to propel their businesses successfully into the future. This generation represents a staggering one-third of the world's total population. This means that, by next year, a quarter of the workforce will comprise Gen Z workers.
So, in order to grab the finest talent, you need to be ready to adapt your strategies to meet this unique group's needs.
The good news is that the older members of Gen Z are already working and have shown businesses what makes them tick. Interestingly, they are entirely different as a generation from millennials, so there is no room for complacency when it comes to hiring.
In the same way that modern-day marketing methods have to flex and target in order to meet the different needs of segmented groups, recruitment strategies must be equally responsive and intuitive to unique needs.
So without further ado, let's look at what makes Generation Z tick, and what you need to know about them.